About / Brandon Magdaleno

Visual design & creative technology.

A foundation in design.
A practice shaped by possibility.

Multidisciplinary designer with experience creating brand identities, developing visual systems, and translating complex information into clear, considered communication. My practice spans typography, layout, art direction, presentations, marketing materials, and digital experiences.

I extend that foundation through AI-assisted prototyping, turning workflow challenges into useful digital tools. I shape the visual direction and interactions, use AI to implement code, and test and refine the experience for clarity, usability, and visual quality.

Visual design

Brand identity · Visual systems · Typography · Layout and composition · Art direction · Visual storytelling · Presentation design · Marketing design

Digital practice

Interaction design · Information design · Digital experiences · AI-assisted prototyping · Workflow design · Prototype testing and refinement

Avison Young

November 2012 - present

Senior Graphic Designer / Irvine, California

Regional design lead for the Western U.S., shaping brand communications, presentations, marketing materials, and digital experiences.

Community Outreach Lending

June 2010 - July 2011

Creative Art Director / Irvine, California

FSSI

June 2009 - December 2009

Graphic Design Intern / Santa Ana, California

Education & recognition

California College of the Arts
Graphic Design / 2010

Fashion Institute of Technology
Graphic Design / 2007–2009

Above and Beyond Award 2019
Avison Young / Issued March 2020

What informs my design approach?

My practice is grounded in brand identity, typography, composition, and visual storytelling. I use that foundation to turn complex information into clear, considered experiences, across visual communication and digital tools.

Explore my capabilities
How do I approach brand identity?

I create identities from scratch and develop visual systems within existing brands. Typography, composition, and consistency guide how I bring a brand to life across presentations, marketing materials, and digital experiences.

View my design background
What workflows am I improving?

I’m developing prototypes that make information easier to explore and reduce manual coordination: a searchable staffing overview, interactive quarterly market reports, and a project intake workflow that creates records and notifies the team. These projects are currently prototypes.

Explore current projects
Where does AI fit into my process?

I define the visual direction, layouts, and interactions, then use AI to generate the implementation code. I test the results and guide refinements for clarity, usability, and visual quality. My contribution is the design direction and judgment that shape the experience.

Explore Staffing Explorer

Let’s make something worth exploring.

Based in Orange County, California.
Pacific Time.

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